Our Story

Created by Lavabeam, a global digital transformation consultancy with an ocean of technical and commercial expertise and clients across the world, purl is a brand new digital first product which offers a solution to customer identification.


Discovering an unmissable opportunity, we recognised a gap in the market: 121 personalisation. Our product bridges the sea between customer behavior and building a personalised best offer. A tailor made enterprise level solution designed to boost your NPS, increase your customer retention and turbo-charge your customer acquisition.

Our Mission is to uncover value behind every click 

Meet the founders

Sai Iyer

Chief Techology Officer

With 20-plus years’ experience in effectively bridging Business and Technical goals for Telcos, Banks, Retail and Utilities clients; Sai is a full-stack, data-driven marketer. 

A problem-solver at heart, Sai's experience gives him a unique perspective on the critical question: How can businesses overcome the challenge of bringing together technology, people, processes and operations to work seamlessly and provide customers ? He takes a ‘single-size-doesn’t-fit-all’ approach to come up with tailored recommendations for his clients. 

Suvash Biswas

Chief Executive Officer

Entrepreneurial of spirit from a young age and with an eye for talent, Suvash is a connector. He draws on his wealth of experience in placing people in roles to inspire and challenge businesses to always look ahead and push the limits on what’s possible. 

With 25-plus years experience working with start-ups and FTSE 100 companies across telecoms, banks, solution providers and healthcare, Suvash works closely with clients grappling with the challenges of efficiency and growth, focussing on people, processes and technology.

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